Toum is a café and bulk store in Murcia, Spain, specializing in nuts, dried fruits, and infusions. Its concept is rooted in the journey of the seed, its passage through nature before reaching its final form. Local and exotic varieties coexist, reflecting the store’s connection to both place and landscape.

We led the naming, art direction, branding, and packaging for Toum. The identity builds on the idea that a seed’s journey culminates on the plate. It explores the abstract resemblance between the rawness and texture of seeds and nature’s forms and colors.

The name Toum references the Turkish word for ‘seed,’ grounding the brand in a sense of origin and transformation.

Encounters

Toum

Encounters

Toum