Reimagining two brands at once we worked with Urth Yarns, a hand-dyed natural yarn brand, and its sub-brand, Urth Knits, which transforms the material into cozy patterns and knitwear.

We developed a visual identity that reflects the connection between these two brands. The logos draw from the rhythmic motion of knitting, a subtle typographic treatment that captures their shared story.

The design system was applied to yarn and sock labels, packaging, and catalogues for both brands.

Encounters

Urth Knits by Urth Yarns

Encounters

Urth Knits by Urth Yarns